I knew there was something wrong when the Hollywood Avondale started advertising their screening of PRETTY IN PINK as a dress-up party. Talk about alarm bells. But I’ve been to screenings there before where there’s been a fancy-dress theme, and aside from a couple of overly self-aware people knocking about in the lobby, it’s usually mostly a normal crowd.
So, I turn up at the Hollywood a few Sunday afternoons ago. There’s a couple of people dressed up in the lobby; so far so manageable. I take my seat in my usual spot, and the fire door out to the beer garden is flung open to show dozens of people in the middle of a party. Young kids, bored of the party, run in through the fire door, and start running around in the middle of the theatre while the pre-show trailers and music videos start.
I immediately think about leaving. Cinema and alcohol doesn’t mix, and not only are there some annoying kids in here, there’s soon going to be dozens of obnoxiously drunk people trying to watch a film while still having conversations they just had outside in the beer garden.
I figure out, with the help of social media, that the party is for Letterboxd Editor-In-Chief Gemma Gracewood. This makes me feel slightly better. Surely somebody who espouses her love of cinema 24/7 would make sure that the screening would be nice and quiet, right? Or maybe not…
The fire door eventually closes, the lights go dim, people rush to take their seat, and the birthday girl walks out on stage to do a speech.
Gemma first thanks the 38 members of the public who have crashed her birthday party. She asks them to out their hands up, and I proudly hold mine aloft, while the gaggle of brightly dressed girls who’ve found a seat next to me look in my direction.
(There’s a minor correction I should make here actually. I believe the screening was opened up to the general public, to make it cheaper for the organisers to rent for the party and film. So, really their party was crashing our cinema, not the other way around.)
Gemma goes on to talk about her love of PRETTY IN PINK. It’s something she loved during her teens, even before she was asked to study it at college, and it still exists as one of her four favourites on Letterboxd.
She then mentions how the film was made during a different time. Some of the dialogue hasn’t aged very well and there are lots of things we can now look back on as problematic. It’s here that the screening takes a turn for the better.
She actively asks the audience to participate in the screening, to boo at anything that sounds a bit iffy, and to call out any more appropriate words or phrases that would be better with a 21st century lens.
Sounds horrific, right? An audience participation screening. Like one of those sing-a-long screenings of THE SOUND OF MUSIC.
But fuck, it was funny.
Lots of great comments from a crowd that was really on board with how the screening turned out. For example, whenever James Spader was on screen, being the douchebag that he always excels at, there’d be girls shouting out things like “Booo, James Spader, you sexy arsehole!”
And when Andrew McCarthy somehow sends Molly Ringwald a photo of herself, and then one of himself, on a dot-matrix computer screen, before revealing himself to be sat across from her in the library, there were calls of ‘Stalker! Call the police!”
We had a special guest cycling around the cinema in a sparkly jacket during Duckie’s cycling scene, and a shower of pink, white and black balloons unleashed from the circle when the Prom scene started. A heap of fun.
Shhh, don’t tell anyone, but I think it’s a pretty basic movie and I often wonder how different it would have turned out had John Hughes directed it instead of Howard Deutch. Still, at least it doesn’t have anything as problematic as the rape scene in SIXTEEN CANDLES…
As usual with John Hughes films, the PRETTY IN PINKsoundtrack is killer. But even the ten songs that were presented on the original soundtrack album don’t include some of the best needle-drops from the film. The recently released LIFE MOVES PRETTY FAST.boxset goes some way in righting this wrong by including tracks such as Otis Redding’s Try A Little Tenderness, Cherish by the Association, Rave Up/Shut Up by the Rave-Ups, and my particular favourite, the same band’s Positively Lost Me.
Hit: Wouldn’t It Be Good – Danny Hutton Hitters
Hidden Gem: Bring On The Dancing Horses – Echo & The Bunnymen