The more I listen to 10cc, the more I like them. I could do without some of the more dated, twee music hall aspects of their songwriting – and I’m not enough of a 10cc fan to know which of the foursome is responsible for this influence – but in general their pros outweigh their cons.
Album number four starts with the title track, How Dare You – minus the exclamation mark – which acts as an overture of sorts, flipping through passages and guitar riffs from other songs on the record. 10cc really are an amazing band that pass through so many different styles, it’s almost impossible to classify them. They can straddle radio-friendly pop songs like the album’s big hit I’m Mandy Fly Me, but then turn around and deliver a straightforward rocker with a killer guitar riff like Art For Art’s Sake.
The opening tag on Art For Art’s Sake sets 10cc apart from other rock bands of the day – even though it feels disingenuous to refer to them simply as a rock act. Any other band would have hit straight into that guitar hook. Instead 10cc take their time, and build suspense that really pays off when the song kicks in.
Of course, none of this would be possible without their own recording studio – Strawberry Studios in Stockport. This offered the band the luxury of spending Beatle-worthy amounts of time tinkering with songs and producing the hell out of their records. If 10cc were any other band, restricted to the amount of time they could spend doing this, then the overall effect of their records would be so much weaker. Instead, it feels like they spend inordinate amounts of time getting deep album cuts just right, with the end effect being that the records sound balanced as a whole. Other rock acts of the day – take Wings, for a great example – released albums with one or two killer songs, usually lifted as singles, complimented by a raft of weaker album tracks. 10cc avoid this pitfall, and the records are nothing but entertaining as a result.
Hit: I’m Mandy Fly Me
Hidden Gem: How Dare You