Rocks In The Attic #661: Dean Martin – ‘French Style’ (1962)

RITA#661It is 1962. In the conference room of Reprise Records, Hollywood, California, we find the label’s founder, Frank Sinatra, discussing Reprise’s release schedule with various members of the Rat Pack.

Frank Sinatra: Okay boys, what are we going to put out next for Deano? It’ll need to be something good.

Dean Martin: Let’s just do what we always do, Frank. I can record some numbers with the band. Joe Public will lap it up.

Sinatra: That ain’t gonna cut it, Deano. The kids need something new, something different.

Sammy Davis, Jr: What if he does a country record, Frank?

Martin: Yeah Frank, what about country? I love Country!

Sinatra: No, not classy enough. No record label of mine is going to release hillbilly music.

Peter Lawford: What about rock and roll, Frank? The kids go crazy for that stuff. Look what it did for Elvis!

Martin: Yeah Frank, what about rock and roll? I love rock and roll!

Sinatra: No, not classy enough. Presley’s a degenerate. All it got him was a stint in the army. What’s the point of making records if it’s just going to get you shot.

RITA#661aJoey Bishop: What about the blues, Frank? Joe Public’d freak out for a blues record.

Martin: Yeah Frank, what about the blues? I love the blues!

Sinatra: No, not classy enough. He’s Italian-American; he ain’t no half-blind ni…

Davis, Jr: [clears throat]

Sinatra: …er, I mean, he’s not right for that audience. C’mon, there must be something we’re missing…

The room falls into a hush, as they look to the ceiling for inspiration.

Sinatra: …something new…something different…something with a certain…je nes sais quoi…

Martin: [looks at Sinatra and raises an eyebrow]

Hit: Le Vie En Rose

Hidden Gem: C’est Magnifique

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