Rocks In The Attic #603: Alanis Morissette – ‘Jagged Little Pill’ (1995)

RITA#603On Boxing Day in 1995 I got the bus into Manchester, my Christmas money burning a hole in my pocket. I think I’ve managed to avoid Boxing Day crowds ever since, but you don’t think about these things when you’re a teenager.

It was cold on Market Street, super cold. Still, those with money to spend had braved the cold to be able to spend it. I couldn’t find anything worth buying in the big HMV – my record store of choice – and found myself at the Virgin Megastore down the street.

I bought two CDs that day – the Beatles’ Revolver and Alanis Morissette’s Jagged Little Pill. One album would be an evergreen in my record collection to this day, the other a passing trend. In fact, a few years later when I sold all of my CDs, and started buying records, I re-bought Revolver immediately. Jagged Little Pill was released back in the day on vinyl, but it would have only been a limited run, and I probably wouldn’t have been too bothered in tracking it down.

If anything, I felt a little betrayed by the album. It had been marketed to me as an alternative rock fan – the lead single You Oughta Know came with a dark music video featuring Red Hot Chili Peppers Flea and Dave Navarro, who played on the song. I was still interested in the Chili Peppers around this time, and the recently released One Hot Minute was a regular feature on my Discman, so their involvement added an air of respectability to Morissette. You Oughta Know might be a great, rocking song but it’s one that is completely under-representative of the rest of the album.

And herein lies the rub. The rest of the record is interesting enough, but after I heard Hand In My Pocket or Ironic about a hundred times on the radio, my enthusiasm for the record started to wane. The album spilled a staggering six singles into the pop charts, and so it became harder to enjoy as a complete body of work.

RITA#603aI was still excited twenty years later to hear about the vinyl re-issue by Newbury Comics (and in a lovely blue marble pressing). But what would I think about the album after all these years? Well, it brings back lots of great memories from around 1995 and 1996 – finishing Sixth Form, a great summer with friends, and leaving home to go to University – but that’s about it.

I’m much more cynical now. Songs such as Perfect, Your Learn, Head Over Feet and Wake Up are stereotypical ‘90s coffee-shop rock. The overplayed big singles are just as hard to listen to, seemingly crafted to appeal to casual music fans or AOR fans looking for something between Bryan Adams albums. It’s not surprising to hear that Morissette co-wrote the album with producer Glen Ballard – the man who co-wrote Man In The Mirror for Michael Jackson.

The cynic in me also feels justified when I found out – via Morrissey’s autobiography – about a meeting he had with Warner Records in the early ‘90s:

Seconds later, I am not in his office. I am politely ushered out. I ask key faces at Reprise what it was all about, and I am reliably informed how Warner need a massively successful ‘act’ who is ‘alternative’, and I was indeed being auditioned for the star part since I had thus far been the most successful ‘alternative’ artist in America.
‘Alternative to what?’ I foolishly ask.
I hear nothing more, but I note the immediate meteoric Warner rise of Alanis Morissette – the incongruous promotional manifesto enveloping her first album that shifts 27 million copies worldwide. Evidently Alanis had all that I lacked in order to gain a saturated global push.
‘Is THAT why I was interviewed? I later ask Howie Klein.
‘YES!’ he half-shouts, as if I ought to know everything.

The rolodex spat out the next card in the alphabet and in Morrissey’s place they reinvented Morissette, a Canadian singer with two forgettable dance-pop albums to her name.

I’ve recently been re-watching The Trip To Italy. It was nice to hear Steve Coogan and Rob Brydon also reappraise her landmark album.

Hit: Ironic

Hidden Gem: All I Really Want

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